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Esports as an industry is continuing its exponential growth, commanding larger and larger audiences both through physical ticket sales and online viewership.
FIFA has long established itself as a staple in the esports calendar, benefitting from substantial investment from parent company EA Sports and extensive integration with the Premier League product. This has led to an extremely healthy competitive scene that garners hundreds of millions of views over the course of a season, with influencers, celebrities, professional athletes, and pro-players contributing to bring in new audiences and solidify brand authority amongst consumers.
All forecasts expect the esports industry to reach billion-dollar status in the next few years, following a bumper 2020 which saw many people looking for alternative entertainment due to COVID.